ISM Middle East

Bigger, better, bolder – that is the aim of ISM Middle East for 2024, the region’s number one sweets and snacks event.

Firstly, with a larger exhibition space than before, more trade associations and national pavilions from around the world will be on display. In addition, there will be a particular focus this year on chocolate, confectionery, desserts, snack foods, ice cream, fine bakery, and dates & date palm products. Moreover, industry professionals looking to forge new business relationships, or strengthen existing ones, can also avail a brand-new dedicated networking programme, designed to connect international exhibitors with leading regional buyers.

ISM attendees will also be able to experience the Expert Stage. Here, a detailed conference programme has been put together for 2024, focused on exploring the industry trends that really matter with a host of leading expert speakers and exhibitors.

For companies across the sweets and snacks sector who are looking to expand their network, establish their brand, or broaden their trade circle within the MENA region, ISM Middle East is the place to be.